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Gangnam Welcomes Global Brands

South Korea 🇰🇷 Economy & Trade

4 articles from 1 country

U.S. chain Chipotle opens its first Asian restaurant in Seoul’s Gangnam district, while South Korea’s Shinsegae Gangnam launches Asia-Pacific’s first lululemon men’s pop-up store. Gangnam police separately detain a South Korean man accused of injuring a woman who tried to stop an assault.

🇰🇷 South Korea/Korean

U.S. Chain Chipotle Opens in Gangnam, Its First Asian Location

Chipotle has arrived in Seoul’s Gangnam district as the Mexican fast-casual chain’s first restaurant in Asia. Sangmidang Holdings opened the South Korean flagship through a joint venture with Chipotle, positioning the country as the starting point for a wider Asian expansion. The company says it chose to preserve Chipotle’s original identity rather than heavily localize the brand for Korean custom…