Shinsegae Gangnam opens Asia’s first lululemon men’s pop-up store

Shinsegae Department Store is bringing an Asia-Pacific first to its Gangnam branch with a lululemon pop-up store focused entirely on men’s products.

The store opened on September 1 and will operate through November 30 on the seventh floor of the branch’s main building. It offers clothing and equipment designed for activities including golf, yoga, running and training.

The pop-up gives lululemon’s men’s range a dedicated retail space within one of South Korea’s major department stores.