0km cars with discounts: The strategy of the Chinese brand that sells the most in the country

BYD has solidified its position as the top-selling Chinese automaker in Argentina, registering 9,266 vehicles between January and July, according to the Association of Automobile Dealers of the Argentine Republic (Acara). To sustain this sales performance, the company is rolling out discounts and special benefits across its entire vehicle lineup.

The "Electric Day" event, scheduled for August 15-16, will take place simultaneously at all 17 official BYD dealerships. During these three days, customers can expect special commercial conditions, including direct discounts on vehicle prices, waived registration and freight fees, and complimentary charging cards and accessories. The promotion will be available at dealerships in Buenos Aires City, the Metropolitan Area of Buenos Aires (AMBA), Córdoba, Rosario, and Mendoza.

Bernardo Fernández Paz, commercial director of BYD Argentina, stated, "At BYD, we believe that democratizing technology means making it accessible to more and more people and creating concrete opportunities for them to learn about its benefits, test it, and choose it. Electric Day is born with that purpose: to bring our new energy mobility solutions closer to Argentines and allow them to experience firsthand the technology, efficiency, and value proposition of our vehicles. This initiative reflects our long-term commitment to Argentina and our decision to continue getting closer to our customers."

Beyond sales incentives, dealerships will host entertainment activities for visitors and their families, aiming to provide a comprehensive experience that showcases BYD's vehicles and electrification technologies. The brand will display its full range available in Argentina, including the BYD Dolphin Mini, Yuan Pro, Song Pro DM-i, Atto 2 DM-i, Shark DMO, and Seal U DM-i. Notably, the Dolphin Mini and Song Pro DM-i have become some of the country's best-selling models since BYD's market entry late last year, with the Dolphin Mini leading as the best-selling electric car.

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In BYD, we believe that democratizing technology means making it accessible to more and more people and creating concrete opportunities for them to learn about its benefits, test it, and choose it. Electric Day is born with that purpose: to bring our new energy mobility solutions closer to Argentines and allow them to experience firsthand the technology, the efficiency and the value proposition of our vehicles. This initiative reflects our commitment of long term with Argentina and our decision to continue being closer and closer to our clients.