24-year-old model mistaken for Haaland goes viral, fans call her 'brother's sister'

A 24-year-old Russian fashion model and influencer, Anastasia Kostromitina, has become an internet sensation, drawing millions of views for her uncanny resemblance to Norwegian football superstar Erling Haaland. Videos showcasing her mimicking the striker's signature expressions, gait, and iconic memes have captivated audiences, rapidly accumulating over 5.8 million views.

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Do I think my daughter looks like a certain star?

The striking similarity extends beyond facial features; Kostromitina also shares a comparable height and a similarly sharp, cool demeanor. Her mother, Mariya, 56, initially sparked the viral phenomenon by posting a video on social media, questioning if others noticed the resemblance. Kostromitina herself admitted to being initially taken aback by the comparison, feeling it was not a flattering compliment to be likened to the physically imposing footballer, whom she described as a "Viking warrior."

Despite initial reservations, Kostromitina has embraced her newfound fame and the comparisons. She views the influx of online "haters" as a sign that her videos have truly gone viral. As the 2026 World Cup qualifiers heat up, Kostromitina, who wasn't previously a football fan, has begun following the sport. She publicly supports Haaland, hoping Norway will advance past England in the knockout stages.

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When the haters appear, I know the video has really become popular.

Kostromitina now openly expresses a desire to meet Haaland in person and take a selfie together. The viral sensation highlights the unexpected ways individuals can gain online fame and the global reach of football's biggest stars. Her story, initiated by her mother's observation, has transformed a perceived slight into a celebrated online persona.

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I hope he can lead the Norwegian team to eliminate England in the quarterfinals.