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3T - Time To Time: Building Oman’s Watch Business, One Shelf at a Time
🇴🇲 Oman /Economy & Trade

3T - Time To Time: Building Oman’s Watch Business, One Shelf at a Time

From Times of Oman · () English

Summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • 3T – Time To Time, a watch retailer in Oman, has grown from a small shop in 2021 to offering a wide selection of brands.
  • The business attributes its success to patience, customer loyalty, and reinvesting earnings, focusing on personal service.
  • Future plans include expanding its product range and reach, aligning with Oman Vision 2040's goal of diversifying the economy through local enterprises.

3T – Time To Time, a watch retailer based in Oman's Ruwi district, has steadily built its business since opening in 2021, focusing on providing customers with an affordable and diverse selection of watches coupled with personalized service. What began as a small shop with a limited number of brands has expanded to include well-known names such as Casio, Seiko, Alba, West end, and D1 Milano, catering to a broad spectrum of customer needs, from impulse buys to considered purchases.

The company, owned by Al Hoqani Global LLC, credits its growth to patience, strong customer loyalty, and effective word-of-mouth referrals. Rather than rapid expansion, 3T – Time To Time has prioritized reinvesting its earnings to grow organically. The business maintains a traditional counter-side approach, offering services like watch strap fitting, battery replacements, and watch servicing, which are seen as crucial for building lasting customer relationships beyond the initial sale.

Many customers who came to us for their first purchase returned again and recommended us to others.

— 3T – Time To TimeThe company describing the importance of customer loyalty and referrals.

Looking ahead, 3T – Time To Time aims to further expand its product range and market reach. This includes introducing brands not currently widely available in Oman and enhancing its in-store selection. The company also plans to extend its services to customers outside the capital, Muscat. This expansion strategy aligns with Oman Vision 2040, which emphasizes the role of locally grown enterprises in diversifying the national economy.

Co-owner Aamir Merchant views a watch as a significant personal purchase, stating, "Our job is to make that decision easy, and to still be here when they come back for the next one." The journey of 3T – Time To Time exemplifies the gradual, customer-centric growth of a small business, contributing to Oman's evolving private sector.

A watch is one of the few things people still buy to keep. Our job is to make that decision easy, and to still be here when they come back for the next one.

— Aamir MerchantCo-owner of 3T – Time To Time, explaining the philosophy behind their customer-focused approach.
DistantNews Editorial

Originally published by Times of Oman. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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