A viral trend finds a new purpose: Córdoba creators turn “aura farming” into charity

What began as a joke on a computer-generated flyer became a real-life gathering for hundreds of young people in central Córdoba, and then a vehicle for charity and employment.

The idea came from Tomitrips, 25, and Benjaconflow, 21, two content creators who recognized that “aura farming” was more than an incomprehensible internet phrase to many adults. The trend already circulated among teenagers and young people, particularly in schools. Rather than inventing a new phenomenon, they decided to interpret and reproduce a language young people were already using.

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It started as a joke. We posted a flyer generated with artificial intelligence and it went viral. That is where everything began.

“Farmearon aura” took place in front of Patio Olmos in Córdoba’s city center, with proceeds directed to a community dining room. Other creators joined the campaign through their own networks, helping move the phenomenon beyond social media. For the organizers, the same communication power that made the trend spread online could also bring people together in a public space.

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We only reproduced what the kids were already doing.

“Farmear is a new form of social expression,” the promoters say. They argue that, especially after the pandemic, young people built much of their social lives through networks, developing their own codes and forms of belonging. Yet the trend’s distinctive feature is that it does not keep them behind screens: a young person leaves home, occupies a public space and meets someone else.

The two creators now have another goal. They are organizing a second event intended to connect young people looking for their first job with companies and consulting firms. Their work reflects how they see social networks, not only as entertainment, but also as a labor tool.

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Aura farming is a new form of social expression.