AB180 hosts 'Modern Growth Stack 2026' conference, highlighting AI's role in marketing

Artificial intelligence is poised to fundamentally reshape marketing and business strategies, according to insights shared at the 'Modern Growth Stack 2026' (MGS26) conference hosted by AB180. The event, held in Seoul, marked the seventh iteration of the leading MarTech and AdTech conference in South Korea.

Under the theme 'Stack AI, Rewrite Everything,' the conference featured 27 sessions exploring the profound impact of AI across marketing and broader business functions. AB180, an AI full-stack marketing company, showcased its expertise in providing AI-based AdTech and MarTech solutions and consulting services to more than 800 domestic and international corporations.

The company emphasizes its strength in 'growth marketing,' a methodology centered on data analysis of customer behavior, combined with continuous hypothesis testing and validation. AB180's offerings include its proprietary marketing measurement solution, 'Airbridge,' alongside other global product analytics solutions.

The conference underscored the transformative power of AI, positioning it as a critical tool for businesses aiming to adapt and thrive in an evolving landscape. AB180's focus on data-driven strategies and AI integration highlights a forward-looking approach to marketing technology and business growth.