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Access to content requires advertising consent

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

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This content is currently inaccessible as it is protected by a paywall. To continue reading, users are required to provide consent for targeted advertising. The platform offers two options: a premium subscription for an ad-free experience or continued access with personalized ads based on user browsing habits.

The website, iDNES.cz, along with its associated sites Lidovky.cz, Expres.cz, and Antiyoutuber.cz, utilizes cookies and other online identifiers for targeted advertising. This process involves profiling user behavior and interests to display relevant advertisements. Both the publisher, MAFRA, a.s., and its 125 advertising partners engage in this data processing.

Users can revoke their consent for targeted advertising at any time, which will prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalizing content, can be managed separately without requiring a move to the premium tier. The platform also processes certain data based on legitimate interest, and users can object to this processing or adjust their privacy settings.

If users opt for the free, ad-supported access, their consent for targeted advertising will be applied to all the purposes listed. However, due to technical limitations with some advertising providers, users must explicitly opt out of specific data processing activities, such as content personalization and performance measurement, if they do not wish for their data to be used for these purposes by the company.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.