Access to iDNES content requires ad consent or premium subscription

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is contingent on user consent for data processing, particularly regarding targeted advertising. The platform presents two primary options for readers: a premium subscription at 199 CZK per month, offering an ad-free experience across all sites and access to digital newspapers and magazines, or a free access model that relies on personalized advertising.

For users opting for the free, ad-supported model, the platform explains that their browsing habits and online activities will be used to tailor advertisements. This personalization is conducted by MAFRA, a.s., and its 125 advertising partners, whose data processing practices are detailed in a provided link. Users retain the ability to withdraw their consent for targeted advertising at any time, which would then prompt a transition to the premium, ad-free service.

The platform also clarifies that certain data processing, not directly related to targeted ads, may occur based on legitimate interest. Users can manage these settings and object to such processing in a detailed settings section. The choices made regarding data and advertising preferences will apply across the specified network of websites. The system acknowledges technical limitations with third-party ad providers, requiring users to explicitly opt-out of certain data uses if they choose the ad-supported free tier.