Accessing Czech news sites requires ad consent or subscription

Accessing content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz requires users to make a choice regarding advertising and data usage. The platform presents two primary options: a premium subscription or consent to targeted advertising.

The "iDNES Premium" option offers an ad-free experience for 199 Czech Koruna per month. Subscribers gain unlimited access to all content across the mentioned websites, along with digital access to newspapers and magazines. This tier ensures a completely uninterrupted reading and viewing experience.

Alternatively, users can opt for a free service by agreeing to targeted advertising. This involves accepting the use of cookies and other online identifiers for the purpose of displaying ads tailored to individual interests. The platform, along with 125 advertising partners, will process user data to create personalized profiles for selecting relevant advertisements and content. Users can revoke this consent at any time, though doing so will prompt them to switch to the ad-free premium service.

The system outlines various data processing activities, including using profiles for personalized content and advertising, measuring ad and content performance, and understanding audiences through statistics. Users have the ability to manage their privacy settings, including objecting to data processing based on legitimate interest, through a "Detailed settings" section. Specific settings apply to the aforementioned websites. The platform notes that while consent for personalized content and advertising is managed through explicit agreement, certain data processing for purposes like content personalization and site operation requires explicit opt-out if users wish to prevent it.