Accessing iDNES.cz: Choose between targeted ads or an ad-free premium subscription

This article from iDNES.cz serves as a gateway to its content, presenting users with choices regarding advertising and subscription models. The primary focus is on how users can access the website's articles, videos, and discussions.

Readers are offered two main paths: a free option that includes targeted advertising, or a premium subscription to iDNES Premium for 199 CZK per month. The premium service promises unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements, along with digital access to newspapers and magazines.

The free option, while allowing continued access to content and interactive features like contests and discussions, will display both targeted and non-targeted advertisements. Targeted ads are personalized based on user browsing habits and interests, gathered through cookies and online activity. The site states that both MAFRA, a.s., and its 125 advertising partners will use this data for personalization.

Users have the ability to withdraw their consent for targeted advertising at any time. However, revoking this consent will prompt them to switch to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content display, can be modified or revoked independently of the premium subscription. The article also mentions the use of "legitimate interest" for processing certain data, allowing users to object and adjust privacy settings.