Actor Park Ji-hoon Tapped as New Face for Giyeongi Charcoal Grilled Two Chicken

Giyeongi Charcoal Grilled Two Chicken, a prominent player in the Korean charcoal-grilled chicken market, has announced the appointment of popular actor Park Ji-hoon as its new exclusive brand ambassador. This strategic move signals the brand's intent to leverage Park Ji-hoon's widespread appeal and distinct image to further solidify its market presence.

The company, operated by Giyeong F&B, stated that Park Ji-hoon's unique persona, described as an "intense image within softness," perfectly complements the brand's desired identity. This carefully chosen alignment aims to create a powerful synergy, reinforcing the brand's commitment to delivering a bold and impactful flavor profile that resonates with consumers.

“

We expect significant synergy as actor Park Ji-hoon, who has a wide fan base and positive energy, meets Giyeongi Charcoal Grilled Two Chicken.

Park Ji-hoon is set to commence his official duties as the face of Giyeongi Charcoal Grilled Two Chicken starting this month. The brand has ambitious plans to roll out a diverse range of advertising and marketing campaigns featuring the actor across both online and offline platforms. This comprehensive approach is expected to amplify the brand's message and reach a broader audience, capitalizing on the actor's existing fan base and positive energy.

Giyeongi Charcoal Grilled Two Chicken expressed high expectations for the collaboration, anticipating significant synergy between the actor and the brand. They have called for public interest and support for the upcoming marketing initiatives, signaling an exciting new chapter for the brand under Park Ji-hoon's ambassadorship. This partnership underscores the importance of celebrity endorsements in the competitive Korean food industry.

“

We ask for a lot of interest and support for the various brand activities that we will carry out with our new model, Park Ji-hoon.