Ad listing for $7m Tokyo apartment with ‘invisible man’ goes viral

A Tokyo real estate agent's unusual property listing has captured the internet's attention, not for the $7.1 million apartment itself, but for a mysterious "green guy" who appears to scurry through the luxury dwelling in a viral video.

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I’m sorry. I don’t know how to edit this green guy. I need editor maybe.

The agent, posting as Japan Miho on Instagram, shared a video tour of the apartment, which boasts floor-to-ceiling windows and sweeping views of Tokyo Tower. However, the clip was notable for a person clad in a full-body green-screen suit darting in and out of frame, opening doors and drawers.

"I’m sorry. I don’t know how to edit this green guy," the agent wrote alongside the video. "I need editor maybe." The internet, predictably, was delighted, with many users humorously questioning the "green guy's" presence and whether he came with the apartment.

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What green guy?

While some viewers speculated about the entity's inclusion in the sale, visual effects artists pointed out the significant effort required to digitally remove the figure. This led to a prevailing theory that the "green man" was a deliberate social media stunt designed to generate buzz. If so, the plan succeeded, with the video amassing millions of views and sparking widespread discussion, overshadowing the apartment itself.

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How are the doors opening by themselves?

Some viewers even suggested the unique marketing tactic should become a permanent feature for the agent's videos, praising the "personality" it added. Meanwhile, the 880 million yen apartment remains on the market, with the question of whether the "green guy" is part of the deal left unanswered.

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I kept repeating the video and couldn’t see it.