Adidas faces boycott calls over amputee campaign featuring Israeli soldier
Translated from English and summarized by DistantNews. Read the original for the full story.
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- Adidas is facing boycott calls over an amputee campaign featuring Shalev Biton, a former Israeli soldier who lost a leg in Gaza.
- A social media campaign highlighting the case says more than 5,000 Palestinians have also lost limbs.
Adidas is facing calls for a boycott after featuring Shalev Biton, a former Israeli soldier who lost a leg in Gaza, in a campaign promoting the company’s single-shoe service for amputees.
The campaign has drawn criticism on social media, where a separate campaign has emphasized that more than 5,000 Palestinians have also lost limbs.
About this summary
Originally published by Al Jazeera in English. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.
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