Adidas runs out of letter ‘V’ as German fans snap up World Cup shirts

Adidas experienced a temporary shortage of the letter 'V' for replica German World Cup shirts, a situation attributed to overwhelming fan demand. Supporters eager to purchase jerseys for players such as Kai Havertz, Deniz Undav, and Aleksandar Pavlovic depleted the available stock of the letter.

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There were short-term shortages in the availability of the letter V.

A spokesperson for the sportswear giant confirmed the "short-term shortages in the availability of the letter V" but assured that the issue was "quickly resolved." Football tops featuring the letter 'V' are expected to be available for online order again shortly. An attempt to purchase a Havertz shirt earlier in the day had shown an "out of stock" message for the character 'V', with the shirts priced at 170 euros (US$198).

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But he added that “these were quickly resolved” and that football tops with the “letter ‘V’ will soon be available to order online again”.

Adidas, which supplies kits for 14 of the 48 teams in the World Cup, generates significant revenue from tournament-related merchandise. However, the German national team will switch from Adidas to Nike as its kit supplier starting in 2027, ending a partnership of over 70 years that included four World Cup victories.

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Sorry, we’re currently out of stock of the following characters: V.