Advertisement: Choose your iDNES.cz experience

This article functions as a notice regarding advertising and content access on the iDNES.cz platform. It outlines two primary options for users: a premium subscription or continued access with targeted advertising.

The "iDNES Premium" option offers an ad-free experience across multiple iDNES.cz-affiliated websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, for 199 Czech koruna per month. This subscription also includes access to digital newspapers and magazines.

Alternatively, users can opt for a free service by consenting to targeted advertising. This involves the use of cookies and other online identifiers to tailor advertisements to user interests. The platform, MAFRA, a.s., and its 125 advertising partners will process user data for this purpose. Users can revoke their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice details the types of data processing involved, such as selecting ads and personalized content, measuring ad performance, audience understanding through statistics, and service development. It also clarifies that while consent for targeted advertising can be managed, certain data processing for non-advertising purposes, like content personalization, can be modified without requiring a switch to the premium service. The platform emphasizes that some data is processed based on legitimate interest, and users can object to this processing in the detailed settings section.