Advertising and content viewing options explained

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Users can choose between two primary options: a premium subscription that offers an ad-free experience across multiple iDNES Group websites, or a free option that includes targeted advertising. The targeted advertising model relies on user consent for the use of cookies and other online identifiers to personalize content and ads based on browsing habits and interests.

The platform, operated by MAFRA, a.s., works with 125 advertising partners. Users are informed that they can withdraw their consent for targeted advertising at any time. If consent is withdrawn, users will be prompted to switch to the ad-free premium service. The platform also processes certain data based on legitimate interest, and users have the option to object to this processing or adjust their privacy settings.

The article details the various ways data is used, including selecting ads, personalizing content, measuring ad performance, audience analysis, service development, and website operation. It emphasizes that consent for targeted advertising is comprehensive, covering all listed purposes. However, due to technical reasons related to advertising providers, users must explicitly opt out of specific data processing activities if they do not wish for them to occur, even if they have generally consented to advertising.