Advertising options and privacy settings on iDNES.cz

This article appears to be a technical or informational notice from the Czech news website iDNES.cz, detailing its advertising and privacy policies. It presents users with a choice between viewing personalized advertisements or subscribing to a premium service that removes ads.

The site explains that by consenting to targeted advertising, users agree to the use of cookies and other tracking identifiers. This allows both MAFRA, a.s. (the publisher) and its 125 advertising partners to process user data. This processing includes profiling user habits and online activities to display relevant ads and personalized content.

Users are informed that they can revoke their consent for targeted advertising at any time. However, doing so will prompt them to upgrade to the ad-free iDNES Premium service. Consent for other purposes, such as personalization of content, can be changed or withdrawn without requiring a premium subscription.

The notice also mentions that some data is processed based on "legitimate interest." Users are directed to a "Detailed settings" section to object to this processing or make other privacy adjustments. The settings configured will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

Finally, the text elaborates on the specific ways data is used, including selecting ads and content, measuring performance, understanding audiences through statistics, and developing services. It notes that due to technical reasons with advertising providers, certain data processing activities (related to personalized content and site operation) require explicit consent, even if the user opts for the free, ad-supported service.