Advertising Preferences and User Consent on iDNES.cz

This content serves as a notice regarding advertising display preferences on iDNES.cz and its partner sites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Users are presented with choices concerning how they wish to view advertisements. One option is to consent to targeted advertising, which involves the use of cookies and other identifiers to personalize ad content based on user browsing habits and interests. This personalization is carried out by MAFRA, a.s., and its 125 advertising partners. Users can revoke this consent at any time, though doing so may prompt a transition to the ad-free iDNES Premium service. Alternatively, users can opt for the iDNES Premium subscription, offering an ad-free experience across all associated websites. This premium service allows unlimited access to content, including articles, videos, and discussions, without any advertisements. The subscription costs 199 CZK per month. The notice also explains the processing of data for various purposes, including ad selection, personalized content delivery, ad performance measurement, audience understanding through statistics, and service development. Users have the ability to manage their consent for these data processing activities, including objecting to processing based on legitimate interest, through detailed settings.