Advertising Preferences on iDNES.cz

This article appears to be a placeholder or a technical notice from the Czech news website iDNES.cz, related to user advertising preferences. It informs readers that to continue accessing content, they need to make a choice regarding how advertisements are displayed.

The website presents two main options: "iDNES Premium" for an ad-free experience at a cost of 199 CZK per month, which also grants access to other MAFRA publications like Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines. The second option is to accept "targeted advertising" for free access. This option allows users to continue reading, watching videos, participating in contests, and engaging in discussions as usual, with ads tailored to their interests.

The notice explains that targeted advertising is based on analyzing user habits and interests from data collected about their online activities. This processing is carried out by MAFRA, a.s., and its 125 advertising partners. Users are informed that they can withdraw their consent for targeted advertising at any time, but doing so will prompt them to switch to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content selection, can be changed or withdrawn independently of the premium subscription.

Furthermore, the text details the types of data processing involved, including selecting ads and personalized content, measuring ad and content performance, understanding audience through statistics, developing services, and technical site operation. It clarifies that if a user opts for free access with targeted ads, consent is given for all listed purposes. However, due to technical reasons with advertising providers, users must explicitly disagree with certain data processing activities if they wish to opt out of them, even if they have consented to targeted advertising.