AI Tourism Vision launched to position Saudi Arabia as a global hub for tourism innovation

Saudi Arabia is positioning itself as a leader in tourism innovation with the launch of its AI Tourism Vision. The Ministry of Tourism announced the strategic initiative, which seeks to leverage digital transformation and artificial intelligence to reshape the future of the sector.

The vision's core objectives include elevating tourism experiences, boosting operational productivity, empowering industry professionals and investors, and solidifying the Kingdom's status as a global center for tourism innovation. This aligns with the Riyadh Declaration on the Future of Tourism, which calls for accelerated adoption of emerging technologies like AI.

A significant component of the AI Tourism Vision is TourismX, a new global platform designed as the digital infrastructure for the future of tourism. The ministry views AI as central to how destinations and services will be created and managed. The beta version of TourismX offers AI-powered tools for businesses, such as an AI Hotel Interior Designer and an AI Tour Script Generator.

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Just as infrastructure reshaped economies over past decades, artificial intelligence is now reshaping how we discover destinations, design experiences, and manage tourism services. This is why Saudi Arabia is launching the AI Tourism Vision, to build a more innovative, efficient, and sustainable future for the sector.

Minister of Tourism Ahmed Al-Khateeb emphasized AI's transformative power, stating, "Just as infrastructure reshaped economies over past decades, artificial intelligence is now reshaping how we discover destinations, design experiences, and manage tourism services." He added that Saudi Arabia aims to be the global benchmark for smart tourism.

Additionally, the ministry beta-launched the Saudi MTApp, an AI-driven application consolidating ministry services for investors and tourism businesses. The app features an AI assistant named Noura, further integrating technology into the sector's operations.

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We are leveraging AI to enhance the visitor experience, empower investors, and improve the productivity of operators and professionals across the sector. Our ambition is for Saudi Arabia to become the global benchmark for smart tourism, and a model for using technology to serve people and improve quality of life.