Alberta opens regulated online gaming market

Alberta has officially opened its regulated online sports betting and iGaming market, marking a significant expansion of legal gambling options for residents. This move makes Alberta the second Canadian province to establish such a regulated private market, following Ontario's launch in April 2022.

Bet365, a prominent operator in the online gaming industry, is among the companies setting up shop in Alberta. Trip Stoddard, head of development at bet365, expressed enthusiasm about the company's growing Canadian footprint. "Canada is a key market for bet365, and cementing our brand’s presence in Alberta marks another milestone in our long-term commitment to Canadian sports fans," Stoddard stated. He added that the company is proud to collaborate with Alberta's regulators to offer a responsible, world-class platform.

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Canada is a key market for bet365, and cementing our brand’s presence in Alberta marks another milestone in our long-term commitment to Canadian sports fans.

Nearly 50 companies paid registration and permit fees in anticipation of the launch, though only about 20 were expected to be fully operational on day one. Previously, Albertans could only bet through the government-owned PlayAlberta or on "grey market" sites, with wagers often going offshore. The new regulated market aims to provide a safer and more controlled environment for bettors.

The Alberta government will receive 20% of the profits generated by private operators. Additionally, the province's First Nations will receive a guaranteed 2% of all revenues. Alberta's large population and the presence of major sports teams like the NHL's Oilers and Flames, and the CFL's Elks and Stampeders, make it an attractive market for gaming operators. Residents aged 18 and older can now legally engage in online casino games, sports betting, and other gambling activities through provincially registered operators. Strict advertising and marketing rules are in place to protect minors and at-risk individuals, mirroring regulations in Ontario.

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We’re proud to work alongside Alberta’s regulators to give fans a trusted platform to engage with the sports they love through a responsible, world-class experience.