"Allsång på Skansen" Loses Viewers Amid World Cup Competition

SVT's popular summer program "Allsång på Skansen" is experiencing a notable decline in viewers this season. The first episode of the current season drew 926,000 linear TV viewers, a sharp decrease from over 1.4 million viewers last year, according to Dagens Media. Streaming figures on SVT Play also followed a similar downward trend.

While the second episode saw a further drop of 300,000 viewers, the third episode, featuring artists like Lilla Al-Fadji and Tove Styrke, managed to attract more viewers than the corresponding episode last year, even setting a new streaming record. Despite this fluctuation, the overall trend indicates a significant loss compared to previous years.

Henrik Stockare, executive producer at SVT, explained the decline by citing the intense competition from the FIFA World Cup. He believes this major sporting event likely impacts all summer programming, not just "Allsång på Skansen." Stockare also pointed out that "Allsång på Skansen" and "Babel" were the only SVT flagship programs to show increased viewership last year, making the current dip less surprising. He added that the program has successfully engaged a younger demographic than anticipated, but acknowledged that budget cuts at SVT are also affecting production.

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It is of course very difficult to compete with a football World Cup. It probably affects not only "Allsång på Skansen" but all other programs broadcast during the summer.