Alyssa Chia's Noodle Brand Recalls Products Over Contaminated Oil Scandal

Actress Alyssa Chia's popular noodle brand, "Jia Yi Shi Ri," co-founded with her brother Wesley, is embroiled in a scandal involving contaminated cooking oil. The brand confirmed that certain batches of its "Mala Noodles" were affected by the issue and has initiated a full recall and refund process.

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Jia Yi Shi Ri cherishes everyone's trust the most.

Chia, serving as the brand's public face, promptly issued a "black background, white text" apology on social media to address the crisis. She emphasized the brand's deep respect for consumer trust and its unwavering commitment to the highest standards in product quality and food safety, stating a "zero-tolerance" approach.

In response to the controversy, "Jia Yi Shi Ri" has implemented two key measures: a complete removal of affected batches from shelves and unconditional acceptance of returns. The brand aims to prioritize consumer rights and mitigate the impact of the incident. Chia reiterated her dedication to upholding strict standards and ensuring consumer safety, thanking supporters for their trust and pledging continued vigilance.

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From the brand's inception, as the spiritual leader, I have always insisted on viewing every product with the highest standards and have a zero-tolerance attitude towards food safety.

The brand's swift and transparent response seeks to quell the controversy and reassure customers about its commitment to food safety.

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We will continue to protect every bit of peace of mind, are willing to take responsibility, actively handle issues, and put consumer peace of mind first.