Amazon expands ultra-fast deliveries in UK and adds same-day fruit and veg

Amazon is significantly boosting its ultra-fast delivery capabilities in the United Kingdom, extending its "Now" service to Manchester and Birmingham this year. This move aims to make grocery shopping more convenient and rapid for customers across the country.

The company will also broaden same-day delivery options to Ipswich and Coventry. Notably, shoppers in London will soon be able to add fresh groceries, including fruit, vegetables, meat, poultry, seafood, dairy, bread, eggs, and frozen foods, to their same-day orders. These fresh items can be combined with pantry staples and other products from fashion to DIY kits.

John Boumphrey, UK country manager for Amazon, stated the company's focus is on enhancing the grocery shopping experience. "We’re focused on making grocery shopping easier and faster for customers, with low prices on millions of items,” he said. The same-day grocery service will be free for Amazon Prime members on orders over £20, while non-Prime members will incur a £5.99 fee.

This strategic shift in the UK grocery market comes after Amazon closed its hi-tech "just walk out" Amazon Fresh stores last year. The company, which recorded £30 billion in UK sales last year, plans to invest £40 billion in the UK over three years starting in 2025. Amazon is also increasing its use of warehouse robotics and trialing drone deliveries in Darlington as part of its efforts to speed up fulfillment.

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We’re focused on making grocery shopping easier and faster for customers, with low prices on millions of items.