Amorepacific chairman vows to take “new beauty” global and expand into hair and wellness

Amorepacific Group is using its 81st anniversary to sharpen its global ambitions, with Chairman Suh Kyung-bae calling for a new definition of beauty and expansion into hair and wellness.

Suh made the remarks at an anniversary ceremony held on the 4th at the group’s headquarters in Yongsan-gu, Seoul. He urged the company to become one that presents customers around the world with a new standard of beauty.

The chairman also emphasized the group’s determination to achieve global growth through its “new beauty” vision. The company’s next areas of expansion include hair and wellness, extending its reach beyond its existing beauty business.

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Let us build a company that presents customers around the world with a new standard of beauty.