An Giang wants Ba Chua Xu Nui Sam Festival to become a large-scale cultural and tourism event
Translated from Vietnamese, summarized and contextualized by DistantNews.
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- An Giang province in Vietnam launched the Ba Chua Xu Nui Sam festival, recognized as a UNESCO Intangible Cultural Heritage of Humanity.
- The provincial government pledged to actively preserve and promote the festival's values to showcase An Giang's culture and people to international visitors.
- The festival aims to become a large-scale cultural and tourism event, building a cultural and tourism brand for the province.
The An Giang provincial People's Committee has officially opened the 2026 Ba Chua Xu Nui Sam festival, a significant event recognized by UNESCO as an Intangible Cultural Heritage of Humanity. The opening ceremony, held at the Nui Sam National Tourist Area, drew approximately 1,500 attendees, including former central government officials, provincial leaders, tourists, and local residents.
The Ba Chua Xu Nui Sam festival being inscribed on UNESCO's list of Intangible Cultural Heritage of Humanity is an honor and pride for the government and people of An Giang.
Le Van Phuoc, Vice Chairman of the An Giang Provincial People's Committee, highlighted the honor and pride associated with the UNESCO designation. He pledged that An Giang would proactively work to preserve and promote the festival's values, thereby enhancing the cultural appeal of the province and its people to international visitors. The province aims to elevate the festival into a major cultural and tourism activity, contributing to the development of a distinct cultural and tourism brand for An Giang.
An Giang commits to being more proactive in preserving and promoting the values of the Ba Chua Xu Nui Sam festival to strongly promote the cultural beauty and people of An Giang to international visitors.
"An Giang will intensify exchange activities, creating opportunities to connect cultural heritage with domestic localities, strengthen solidarity, cohesion, and cooperative development, and leave a lasting positive impression on local residents and tourists," Phuoc emphasized. The festival, which runs from June 6 to 8, 2026, features a rich array of traditional ceremonies and activities. These include processions of the Ba Chua Xu Nui Sam statue, a ritual bathing ceremony, prayers for blessings, and various exhibitions and dragon-lion dance competitions.
An Giang will intensify exchange activities, creating opportunities to connect cultural heritage with domestic localities, strengthen solidarity, cohesion, and cooperative development, and leave a lasting positive impression on local residents and tourists.
Local officials noted that the Ba Chua Xu Nui Sam festival is not only a cultural tradition but also a spiritual anchor for the community. Security and the preservation of the festival's unique identity are priorities to ensure its cultural values are widely recognized and celebrated as a world heritage. The event attracts numerous visitors and locals who come to pay respects and seek blessings for peace and prosperity.
The Ba Chua Xu Nui Sam festival is not only a cultural beauty but also a spiritual anchor for the people.
DistantNews Editorial
Originally published by Tuแปi Trแบป in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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