“An unprecedented change”: Xavier Niel officially chosen to take over 60 Millions de consommateurs

Six months after the French state appointed a liquidator, 60 Millions de consommateurs has found a prospective buyer. Xavier Niel, the founder of Free, has officially been selected to take over the magazine.

The decision was announced to staff on Wednesday during a social and economic committee meeting and a subsequent information session. Niel's offer won out over a bid from Que Choisir Ensemble, the publisher of the magazine's longtime rival, Que Choisir.

Through his holding company NJJ Médias, Niel plans to retain 29 positions, including the entire editorial team. The proposal would also involve about 20 redundancies in support services.

Union representative and magazine journalist Lionel Maugain said Niel had committed to preserving the publication's identity. The magazine, founded in 1970, had 71,000 subscribers in 2025 and sold roughly 20,000 copies at newsstands per issue.

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preserve the title's DNA