Angel-in-us partners with KOCCA to boost K-character IP

Angel-in-us, the coffee franchise operated by Lotteria GRS, is embarking on a new initiative to invigorate the K-character intellectual property (IP) industry. The company announced on July 21st that it signed a business agreement with the Korea Creative Content Agency (KOCCA) on July 16th in Seoul.

This partnership is a key component of KOCCA's 'IP Licensing Build-up' project. The project's objective is to broaden the public's exposure to promising character IPs by providing small and medium-sized content businesses with access to large distribution platforms. Through this collaboration, Angel-in-us aims to offer its customers engaging experiences with the character 'Ppang-gomi'.

Ppang-gomi, a beloved bear character known for its love of all things bread, has gained popularity, particularly among the MZ generation (Millennials and Gen Z), for its round, bread-like appearance and its gentle, leisurely demeanor. Angel-in-us plans to leverage this character's appeal by introducing limited edition merchandise, developing new menu items inspired by Ppang-gomi, and creating special pop-up stores.

"Angel-in-us has consistently contributed to various IP growth opportunities in the past," stated a Lotteria GRS representative. This strategic move by Angel-in-us is expected to not only enhance customer engagement but also significantly contribute to the growth and expansion of the character IP market in South Korea.

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Angel-in-us has consistently contributed to various IP growth opportunities in the past.