Apple Watch May Feature Round Display or Screenless Band in Major Redesign

Apple is reportedly considering a major overhaul of its iconic Apple Watch, with internal discussions exploring radical design shifts that could move away from the device's signature rectangular screen. According to Bloomberg, the company is evaluating several potential design evolutions for its wearable products.

One significant possibility is the adoption of a round watch face, a move that would align the Apple Watch more closely with traditional timepieces and potentially reduce its overtly technological appearance. This exploration into a circular design is not entirely new, as Apple filed patents related to a round Apple Watch as early as 2017, suggesting the concept has been under consideration for some time.

Beyond a new display shape, Apple is also reportedly assessing the feasibility of a "screenless" Apple Watch band. This innovative approach would retain the core health-tracking functionalities while offering a more lightweight and minimalist form factor. Such a device could allow users greater flexibility, potentially enabling them to switch between a traditional watch and a simpler band based on their needs.

While these design changes are still in the internal discussion phase and no definitive direction has been set, the exploration signals a potential for substantial evolution in Apple's wearable lineup. The company may also be considering new product tiers, potentially including a high-end luxury version positioned above the current Ultra and Hermès models, or a more affordable option below the Apple Watch SE.