Are you familiar with e-shops' dark patterns? Product viewed by 15 people and panic rises
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- The article discusses dark patterns used by e-shops to increase panic among shoppers.
- It presents options for users to view content with or without targeted advertising.
- Users can choose a premium subscription for an ad-free experience or consent to targeted ads.
Online stores are employing "dark patterns" to create a sense of urgency and panic among shoppers, a practice detailed in this article. The piece outlines how these e-shops manipulate user experience to drive sales. For instance, a product viewed by 15 people might trigger a "panic" response in potential buyers. The article then shifts to user options for content consumption on the iDNES.cz platform. Readers can opt for an ad-free experience by subscribing to iDNES Premium for 199 CZK per month, which also includes access to other publications and digital newspapers. Alternatively, users can choose to view content with targeted advertising for free. This targeted advertising is personalized based on user habits and online activity, with data processed by MAFRA, a.s., and 125 advertising partners. Users can revoke their consent for targeted ads at any time, though doing so may prompt a transition to the premium, ad-free service. The platform also explains that certain data processing, not related to targeted ads, is based on legitimate interest, and users can adjust these settings in a "Detailed settings" section.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.