Argentina's vehicle sales drop 30% in July, market down 12% year-to-date

Argentina's automotive sector experienced a significant downturn in July, with vehicle registrations plummeting by 30.3% compared to the same month last year. A total of 43,758 vehicles were registered, marking a substantial drop from the 62,818 units sold in July 2025. This decline also extended to a 7.7% decrease from June's figures.

The year-to-date performance reflects a similar trend, with 339,359 vehicles registered between January and July, a 12.8% decrease from the 389,367 units recorded in the same period of the previous year. Even accounting for one less business day in July compared to last year, the daily average sales saw a sharp contraction of 27%.

This slump affected all major segments, with automobiles experiencing a 31.2% year-on-year drop and light commercial vehicles falling by 31.4%. Heavy commercial vehicles also saw a decline of 19.4%. Toyota maintained its lead in brand registrations, followed by Fiat and Volkswagen. The Toyota Hilux was the top-selling model for the month and year-to-date.

A notable shift in the market is the increasing dominance of imported vehicles, which accounted for 69% of July's registrations, leaving only 31% for domestically produced units. Simultaneously, electrified models are rapidly gaining traction. Hybrid registrations surged by 178.3% year-on-year, while pure electric vehicle sales saw an impressive 854.7% increase, though both experienced a slight dip from June's figures. Together, electrified vehicles represented 15.4% of the market in the first seven months of the year.