Argentine 3D-Printed Sneakers Debut on Global Platform Alongside Nike

Popsico, an Argentine brand, is making waves in the global footwear industry by selling its 3D-printed sneakers on Zellerfeld, a platform that hosts major brands like Nike and Havaianas. This marks a significant achievement for local design, showcasing Argentine innovation on an international stage.

Zellerfeld's unique model allows for custom-made footwear produced via 3D printing. Customers can have their feet scanned for precise sizing, ensuring a personalized fit. The sneakers are then manufactured and distributed worldwide from production hubs in Germany and the United States. This approach streamlines the industrial process, which traditionally involves multiple steps with physical materials, manual cutting, and extensive industrial manufacturing.

Juan Pablo Tesei, an industrial designer with over two decades of experience, created Popsico's designs. The sneakers offer a distinct tactile experience, feeling like a blend of various materials without the typical plastic or rubber sensation. They are also remarkably easy to clean, being machine washable. Zellerfeld's commitment to sustainability is evident in their packaging, which highlights "Future inside. Sweatshop free. Fully recyclable" and includes a personalized handwritten card and complimentary seamless socks.

“

The design of footwear, in its most classic and expanded form, involves working with physical materials, fabrics, manual cuts, samples, seams, and many different industrial processes.