Argentine Agribusiness Forum 'Negocios del Campo' to Focus on Technology and Transformation

Argentina's influential agro-pastoral sector is gathering for the 11th edition of "Negocios del Campo," an event organized by LA NACION. Under the theme "Between Technology and Constant Transformation," the forum will take place on August 26, 2026, against a backdrop of a record corn harvest, a strong soybean campaign, and a positive outlook for cattle ranching.

The event aims to dissect the current state, emerging opportunities, and significant challenges facing the sector. Discussions will be shaped by the rapid pace of technological advancements, evolving production methods, and dynamic economic conditions. This comprehensive analysis is crucial for navigating the complexities of modern agriculture.

"Negocios del Campo" will feature a robust lineup of speakers, including prominent industry leaders, business executives, agricultural specialists, and representatives from key farming associations like the Mesa de Enlace. Juan Farinati, CEO of Bayer Cono Sur, will discuss Argentina's growth potential in agriculture, focusing on productivity and innovation. Marcelo Elizondo, president of the International Chamber of Commerce's Argentine chapter, will address the sector's challenges and prospects. The event will also delve into the impact of climate on agricultural production, with insights from Natalia Gattinoni, a researcher at INTA's Climate and Water Institute, and explore the future of Argentina's beef market with Georges Breitschmitt of the Argentine Meat Promotion Institute (IPCVA).