Argentine woman helps women drive past fear with emotional tools

Argentine publicist Luly Dietrich is empowering women to conquer their fear of driving through her initiative, "Mujeres al volante" (Women at the Wheel). Dietrich, who also authored the book "Manejá tu miedo con amor" (Manage Your Fear with Love), believes that fear, regardless of its source, be it driving, flying, or commitment, stems from a common energy that can be dissolved with the right emotional and practical tools.

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Fear is an energy that you can begin to dissolve, because there is a root. The fear of driving, of flying, of non-existence or commitment all have the same energy at their base, which begins to be unlocked with a toolbox of emotional and practical tools.

Dietrich's own journey began after a profound personal crisis in 2009. While working in her family's automotive business, she grappled with existential questions and the difficulty of conceiving a second child. Her psychologist advised her to focus on the present and appreciate what she had, including her family and a budding interest in women's relationship with cars.

Observing a male-dominated environment in the automotive industry, Dietrich was struck by statistics from 2009 showing only 24% of driver's licenses were held by women. Even those with licenses often didn't drive due to fear. This realization fueled her mission. Drawing from her own struggles with fear, she developed a method to help other women release this limiting emotion.

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The help we have is inside us; what we do is unlock what one already has, help you confirm that you can let it go.

Her path involved extensive personal development, including spiritual studies, neurolinguistic programming, meditation, and mindfulness. Dietrich sees herself as a facilitator, helping women unlock their inner strength and confidence to navigate the roads and reclaim their space. She notes that while the percentage of female license holders has risen to 35%, the underlying fear remains a significant barrier for many.

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I had absorbed from a very young age that the automotive industry was for everyone, but I didn't see that in car shows; I saw that there were always more men there.