Article access requires consent for personalized advertising or premium subscription

Access to the full article content on iDNES.cz is contingent upon user consent regarding advertising preferences. Readers are presented with two primary options: subscribing to iDNES Premium for an ad-free experience or opting for a free service that includes targeted advertising.

The free option involves agreeing to the use of cookies and other online identifiers for personalized advertising. This allows MAFRA, a.s., and its 125 advertising partners to display ads tailored to users' interests and browsing behavior. Users can revoke this consent at any time, though doing so may prompt a transition to the premium subscription.

The platform details its data processing practices, which include creating user profiles for personalized content and advertising, measuring ad and content performance, and analyzing audience data through statistics. While users can manage their privacy settings and object to data processing based on legitimate interests, the chosen settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

For users who choose the free, ad-supported model, consent for targeted advertising is granted for specific purposes, including personalized content selection and ad delivery. However, due to technical limitations with some advertising providers, users must explicitly opt out of certain data processing activities if they wish to avoid them, even if they have agreed to targeted advertising.