Article Access Requires Consent for Targeted Ads or Premium Subscription
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- The article is behind a paywall and requires user consent for targeted advertising to continue reading.
- Options include a premium subscription for an ad-free experience or accepting targeted ads.
- The text details the types of data processed for personalized content and advertising by MAFRA and its partners.
This article is currently inaccessible without user consent for targeted advertising. To proceed, readers must choose how their content is displayed, with options for a premium, ad-free experience or continued access with personalized ads.
The premium option, priced at 199 CZK per month, offers unlimited reading across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines, all without advertisements.
Alternatively, users can opt for targeted advertising, which allows them to continue reading, watching videos, participating in contests, and engaging in discussions as usual. This involves consenting to the use of cookies and other online identifiers for targeted advertising purposes. MAFRA, a.s., and its 125 advertising partners will use this data to display ads tailored to users' interests, based on their online behavior and preferences.
The article outlines the specific data processing activities involved, including profiling for personalized content and advertising, measuring ad and content performance, and understanding audiences through statistics. Users can withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium ad-free service. Consent for other purposes, such as personalizing content, can be managed separately.
For those who choose the free, ad-supported option, consent for targeted advertising is granted for the purposes listed, including the use of profiles for personalized content and advertising, and content performance measurement. The text also mentions that certain data is processed based on legitimate interest, and users can object to this processing or adjust their privacy settings.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.