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🇦🇷 Argentina /Technology

“As the value of the human grows”: The paradox of AI adoption in business

From La Nación · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources Context piece
  • Executives at the Ready for AI ’26 event in Argentina discussed how companies can prepare employees and cultures for artificial intelligence.
  • Speakers said curiosity, adaptability and learning agility will become increasingly important as organizations integrate AI into work processes.
  • The event highlighted a gap between using AI tools individually and adopting generative AI across corporate cultures.

Artificial intelligence has already entered thousands of organizations worldwide, but companies still face a basic question: what does it mean to be ready to work with it?

We are really entering a moment when we will have to reinvent ourselves from a blank page and engage in creative destruction.

· Sofía GeyerThe Human Lab Innovation Consulting founder opened the discussion on preparing companies for AI.

That question shaped Ready for AI ’26, a meeting of business executives at HIT Cowork. The discussion focused not only on adding new tools, but on the structural and cultural changes required to use them well.

Sofía Geyer, founder and chief executive of The Human Lab Innovation Consulting, said companies would need to reinvent themselves from a blank page through what she called creative destruction. She stressed “learning agility”, the ability to learn and adapt quickly as conditions change. Jaime Díaz, co-founder of SELF AI, said curiosity and adaptability would help companies assess their AI readiness and turn employee capabilities into concrete information for recruitment, development and team transformation.

Humanity has historically grown and evolved better when, during the most disruptive events, we used new technologies to create rather than reduce.

· Jaime DíazThe SELF AI co-founder argued that AI should expand human capabilities.

The speakers repeatedly returned to the value of distinctly human abilities. Martín Gerding, a partner at Page Executive, said that as technology advances, qualities that are difficult to explain or put on paper become more valuable. He also said more than 80% of chief executives and company owners interviewed by his firm use AI comfortably in their personal lives, while more than 70% say their companies struggle to adopt AI and generative AI as part of their culture.

As technology grows, the value of everything intrinsic to being human also grows, including what is difficult to explain and difficult to put on paper.

· Martín GerdingThe Page Executive partner discussed the qualities that may distinguish workers and leaders.

Sebastián Caorsi, Sanofi’s transformation lead, identified culture as the first barrier inside organizations. Employees are used to established ways of working, while AI is making information broadly accessible. Mariano Costa Naum, HIT’s head of people, said AI can reduce time, remove steps and improve efficiency. He urged companies to replace repetitive roles with more strategic perspectives and move from reactive, operational work toward proactive, strategic work.

The first barrier you face in any organization is culture.

· Sebastián CaorsiSanofi’s transformation lead described resistance to changing established work practices.
About this summary

Originally published by La Nación in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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