Aspira Hosts Lifestyle Brunch to Promote Better Fabric Care

Aspira Nigeria Limited, the maker of Viva Detergent, recently hosted its inaugural "Lifestyle Mini Brunch" series in Lagos, with the first event titled "Come Wash with Hilda." This experiential brunch was designed to promote superior laundry practices, enhance consumer education, and highlight the effectiveness of the Viva detergent range.

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At Aspira Nigeria Limited, we believe laundry is more than just getting clothes clean; It’s about helping people take better care of the things that matter to them.

The event brought together a select group of lifestyle influencers, digital content creators, social media followers, and members of The Clean Collective community. Attendees engaged in an interactive session with Viva's brand ambassador, Hilda Baci. The program included a masterclass on fabric care, detailed product education, live laundry demonstrations, and direct conversations with Baci. Participants gained practical insights into effective laundry techniques and learned how to maintain the quality and extend the lifespan of their garments.

Barbara Onianwah, Head of Marketing at Aspira Nigeria Limited, stated that the initiative demonstrates the company's dedication to offering value that extends beyond its product offerings. "At Aspira Nigeria Limited, we believe laundry is more than just getting clothes clean; It’s about helping people take better care of the things that matter to them," Onianwah explained. She emphasized that each garment holds significance, and with proper care and quality detergents, clothes can retain their appearance and durability for longer.

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Every garment has a story, and with the right fabric care habits and quality detergents, those clothes can look better and last longer.

"That’s why we’re creating experiences like ‘Come Wash with Hilda’, to share practical knowledge, answer everyday questions and help consumers get the very best from every wash," she added. The event underscores Aspira's commitment to consumer empowerment through education and engagement, fostering a deeper understanding of fabric care among its target audience.

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That’s why we’re creating experiences like ‘Come Wash with Hilda’, to share practical knowledge, answer everyday questions and help consumers get the very best from every wash.