At the Helm of La Bâtie-Festival Geneva, Frenchman Stéphane Malfettes Launches His 'Distinguished Backpacker' Revolution

Stéphane Malfettes, a Frenchman who took the helm of Geneva's La Bâtie-Festival ten months ago, is embarking on a transformative journey for the renowned arts event. Drawing inspiration from the spirit of Jack Kerouac's "On the Road," Malfettes envisions a festival that embraces a sense of discovery and movement, much like the iconic author's own wanderlust.

Malfettes, who previously directed the Les Subsistances in Lyon for six years, a space where dance and visual arts intertwined, has charted a unique course. Now, in Geneva, he presents a distinct vision, standing on the steps of the Musée Ariana. Dressed in dark, bohemian trousers and sunglasses, his alert figure evokes that of a seasoned traveler.

He has chosen the grand setting of the Musée Ariana not just as a backdrop, but as the vibrant heart of the festival. La Bâtie-Festival, which opened on Tuesday and runs until September 13, will see much of its programming radiate from this cultural institution. This choice signals a departure from previous festival structures, aiming to create a concentrated yet dynamic experience for attendees.

Malfettes' approach is described as a "revolution" led by a "distinguished backpacker." This metaphor captures his blend of adventurous spirit and refined artistic direction. The festival's programming is expected to reflect this ethos, offering audiences a curated journey through various artistic expressions, echoing the spontaneous and intuitive geographical insights of Kerouac's characters.