ATB and Visa International Celebrate FIFA World Cup 2026™ Contest Winners

La Presse celebrates the successful conclusion of a major promotional campaign by the Arab Tunisian Bank (ATB) in collaboration with Visa International. This initiative, centered around the upcoming FIFA World Cup 2026™, aimed to reward customer loyalty and foster engagement with digital payment solutions.

The contest, which ran for over a month, provided a thrilling opportunity for ATB Visa cardholders to win significant prizes. The grand prize, an exclusive trip for two to the United States to experience the World Cup firsthand, underscores the international scope of the partnership and the event. For national cardholders, the prizes of latest-generation televisions offer a chance to enjoy the tournament from home, connecting them to the global passion for football.

This event is more than just a giveaway; it represents ATB and Visa's commitment to their customers and their drive to promote modern, secure, and convenient digital payments. In Tunisia, where mobile and digital banking adoption is growing, such initiatives play a crucial role in encouraging wider use and building trust in these innovative financial tools. La Presse views this as a positive step, highlighting the bank's forward-thinking approach and its dedication to providing added value beyond standard banking services. The successful celebration, attended by ATB's General Manager, Mr. Riadh Hajjej, reinforces the bank's image as a dynamic and customer-centric institution.

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We warmly congratulate all the winners and thank our customers for their enthusiastic participation. The adventure continues, and we look forward to our next initiatives, which promise to be full of surprises!