ATEEZ's Choi San named global face for Dolce & Gabbana's Fall/Winter 2026 campaign
Translated from Korean, summarized and contextualized by DistantNews.
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- Choi San, a member of the K-pop group ATEEZ, has been selected as the global ambassador for Dolce & Gabbana's Fall/Winter 2026 collection.
- The announcement positions Choi San as the face of the luxury brand's international campaign.
- This marks a significant collaboration between a prominent K-pop artist and a major European fashion house.
Choi San, a member of the globally popular K-pop group ATEEZ, has been named the face of Dolce & Gabbana's Fall/Winter 2026 global campaign. The announcement signifies a major collaboration between the Italian luxury fashion house and the South Korean artist, highlighting his rising international profile.
As the global ambassador, Choi San will represent the brand's upcoming collection, a role that underscores his influence in both music and fashion. This partnership is expected to further bridge the gap between K-pop's cultural impact and the high-fashion industry, reaching a wide audience.
The selection of Choi San reflects Dolce & Gabbana's strategy to connect with younger demographics and leverage the extensive global fanbase of K-pop artists. His involvement is anticipated to generate significant buzz and engagement for the brand's new offerings.
DistantNews Editorial
Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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