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Athleisure: The trend blurring the lines between gym wear and everyday fashion Image: Cortesía MAJA Sportswear
🇲🇽 Mexico /Culture & Society

Athleisure: The trend blurring the lines between gym wear and everyday fashion

From El Universal · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified Context piece
  • Athleisure is a fashion trend that blends athletic wear with leisure clothing, allowing functional garments to be worn outside the gym.
  • The style fuses comfort, technology, and quality fabrics, with brands like MAJA Sportswear incorporating it into their collections for daily wear.
  • Originating in the 1970s and growing significantly since 2010, athleisure incorporates features like moisture-wicking, quick-drying, and UV protection, adapting to consumers' active lifestyles.

The athleisure trend is redefining fashion by merging athletic apparel with everyday wear, making garments functional both during workouts and for daily activities. This style emphasizes comfort, incorporates advanced fabric technologies, and utilizes high-quality materials, moving beyond traditional gym-only attire.

Mexican brand MAJA Sportswear exemplifies this trend with collections like Maja Active, which reinterprets basics such as t-shirts and leggings for seamless integration into daily wardrobes. The goal is to create versatile pieces suitable for various activities, from yoga sessions to casual outings or even office wear, reducing the time spent deciding on outfits.

Athleisure precisely brings these technologies to the garment. But in design, we need the (aesthetics) to be balanced so it doesn't feel too technical.

— Adrián EspinozaThe Marketing Director of MAJA Sportswear explains the balance between technical features and everyday wearability in athleisure.

The term 'athleisure' combines 'athletic' and 'leisure,' reflecting its dual purpose. While the concept emerged in the late 1970s, it gained significant traction around 2010 and solidified its place in fashion during the 2020 pandemic. A related concept, 'outleisure,' further caters to individuals with consistently active lifestyles.

Key features of athleisure clothing include moisture-wicking fabrics, quick-drying properties, thermal control, UV protection, four-way stretch, seamless construction, and the use of recycled materials. Adrián Espinoza, Marketing Director at MAJA Sportswear, notes that the trend brings athletic technologies into everyday garments while maintaining a balanced aesthetic that doesn't appear overly technical. Brands are organically adopting athleisure by listening to the needs of consumers who prioritize fitness and a healthy lifestyle.

It's constant listening. The part that leads us to adopt athleisure is completely organic, and that has led us to make certain adjustments in the garments so they adapt to it as well.

— Adrián EspinozaEspinoza describes how the brand organically develops athleisure wear based on customer feedback.
About this summary

Originally published by El Universal in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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