Atlante extends Caliente sponsorship for Liga MX return

Eight days before their first official match back in Liga MX, Atlante FC has secured a renewed sponsorship with Caliente.mx. The team, which replaces Mazatlán in the First Division, will play its home games at Estadio Banorte. This extended commercial relationship, originally established in 2024, signifies a shared vision between the club and the betting company.

Fernanda Sainz, Chief Commercial Officer at Caliente.mx, expressed enthusiasm for continuing their support of Atlante. "Accompanying Atlante in its return to Liga MX reflects the trust and shared vision we have built over the years," she stated. "At Caliente.mx, we are excited to continue being part of this project and to support an institution with passionate fans and a history that holds a special place in national sports."

During their 12 years in Liga de Expansión MX, Atlante achieved four championship titles. Now, they are poised to compete for glory in the top flight. "The most important achievements are built with patience, conviction, and hard work," said Emilio Escalante, vice president of Atlante FC. "Today, we are experiencing a very important moment for the institution, and we are proud to do it alongside allies who have trusted our project and accompanied us along the way. We are ready to face this new challenge."

As part of the renewed alliance, Caliente.mx is offering a special bet for Atlante FC in the Apertura 2026 tournament. A wager of one thousand pesos on Atlante to win could potentially return 51 thousand pesos.