AXZ Changes Company Name to Daum, Inheriting 30 Years of Value

AXZ, the company behind South Korea's well-known portal service Daum, announced it will change its corporate name to Daum. The decision was formalized during an extraordinary shareholders' meeting held on July 20. This strategic move is intended to unify the company's brand identity with its primary service, Daum, thereby clarifying its corporate identity and enhancing communication with both users and partners of the Daum portal.

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This name change was pursued to align the company and its representative service brand, clarify corporate identity, and strengthen communication with Daum portal users and partners.

In a statement, AXZ explained that the name change is a deliberate step to create a stronger, more cohesive brand presence. By adopting the name of its most recognized service, the company aims to foster a clearer understanding of its core business and its commitment to the Daum platform. This rebranding is expected to streamline marketing efforts and reinforce the connection users feel with the portal they use daily. The company emphasized that this change reflects a commitment to carrying forward the values and legacy accumulated over 30 years of service, ensuring continuity while signaling a renewed focus on the future of the Daum portal.

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This name change is to inherit the values accumulated over 30 years.