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๐Ÿ‡ณ๐Ÿ‡ฌ Nigeria /Culture & Society

Ayra Starr's 'Starrgirl' Album Breaks Spotify Nigeria Records, Sparks Fashion Trend

From ThisDay · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

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  • Ayra Starr's new album 'Starrgirl' achieved 1.82 million streams on its first day on Spotify Nigeria.
  • This makes 'Starrgirl' the biggest opening-day album by a female artist on the platform, surpassing her previous record.
  • The album also inspired a fashion trend with fans recreating Starr's iconic purple gele look.

Ayra Starr's latest album, 'Starrgirl,' has shattered records, achieving an impressive 1.82 million streams on its first full day on Spotify Nigeria. This milestone makes 'Starrgirl' the biggest opening-day album by a female artist on the platform, surpassing her own previous record of 1.27 million streams for 'The Year I Turned 21.' Starr now holds the top two spots for the biggest opening-day streams by a female artist on Spotify Nigeria.

The 16-track album sees Starr expanding her musical palette, incorporating more dance and R&B elements into her signature Afrobeats sound. 'Starrgirl' features collaborations with notable artists including Rema, Wizkid, and Zayn, and was produced by a diverse team of international producers. The project is anchored by her recent hit singles, โ€œWhere Do We Goโ€ and โ€œTornado.โ€

Beyond her musical achievements, 'Starrgirl' has also sparked a fashion trend. Fans and celebrities alike have embraced Starr's Afro-fusion-inspired look from the album cover, which features her wearing an iconic Nigerian gele in purple. This trend has seen widespread participation, with men, including label boss Don Jazzy, humorously joining in by sharing their own gele photos to show support for the singer. This fashion statement builds on Starr's previous style choices, where she has incorporated the traditional headpiece into her personal expression.

Iโ€™m so proud of the woman Iโ€™ve allowed myself to become through the making of this album and every version of me that had to exist to get here.

โ€” Ayra StarrThe singer shared her feelings about the album's creation on Instagram during its release week.
DistantNews Editorial

Originally published by ThisDay in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.