Bad Bunny wins his first Emmy for Super Bowl halftime show

Bad Bunny’s Super Bowl halftime show has turned its record-setting nominations into seven Emmy wins, including the Puerto Rican artist’s first award from the television academy.

The prizes came Saturday night at the Creative Arts Emmys in Los Angeles, ahead of the televised ceremony scheduled for Sept. 14. “The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny” had received nine nominations. It won awards for the show itself, musical direction, choreography, sound mixing, technical direction, lighting design and special-program direction.

Brazilian Miguel Gandelman won for musical direction, while Charm La’Donna and Karina Ortiz took the choreography award in the variety-program category. Bad Bunny also received recognition for the episode of “Saturday Night Live” he hosted in October 2025, which won for makeup in a variety, nonfiction or reality program.

The halftime show became the most nominated in Emmy history when nominations were announced in July, surpassing the record held by Lady Gaga since 2017. Gaga, who appeared during Bad Bunny’s performance, also received an Emmy nomination for “The Dead Dance,” a song from the series “Wednesday.” She performed a salsa version of “Die With A Smile,” her song with Bruno Mars, and danced with Bad Bunny to “Baile Inolvidable.”

The performance also carried a distinctly continental message. Bad Bunny presented America as the entire continent, not only the United States, and ended by shouting, “God bless America!” while holding a football marked “Together we’re America.” A parade displayed the flags and names of countries across the continent, from Chile to Canada. Ricky Martin joined him for an acoustic version of “Lo Que Le Pasó a Hawái,” a song that compares Puerto Rico’s gentrification and colonial status with the 19th-century annexation of Hawaii by the United States.

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God bless America!