Banco Plata courts fans with cashback, prizes, and event experiences

Banco Plata is rolling out a series of fan-centric benefits tied to the football season, aiming to deepen its connection with consumers through the sport's popularity in Mexico.

The bank announced a 10% cashback offer on all purchases made at bars and restaurants when paying with Banco Plata credit or debit cards during any Mexican national team match. This promotion is a key component of the #AficiónMaravillosa campaign, designed to reward customers for their passion for football.

Beyond the cashback, Banco Plata is enhancing the fan experience by offering 5% cashback on sports merchandise purchases throughout June and July. Additionally, the bank has created Futlán, a free public viewing space at Aztlán Parque Urbano in Chapultepec, capable of hosting over 5,000 attendees daily for major football encounters.

Further engaging fans, Banco Plata launched the Álbum de la #AficiónMaravillosa, a digital platform where users can share football-related photos. Participants are entered into draws for prizes, including restaurant cashback, a trip to New York for a major event, and potential features in sports programs. Andrea Vidales, the bank's Director of Marketing and Communication, stated the campaign underscores the bank's commitment to being present during moments that matter to people.

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We put people at the center because we believe that fans deserve an ally who understands that today the bank must be present in the moments that truly matter.