Barış Alper Yılmaz: 'The 'When you're hungry, you're not yourself' approach feels very familiar'

Turkish national football player Barış Alper Yılmaz shared insights into his career, tracing his path from passionate neighborhood games to the professional arena. He highlighted the enduring influence of his childhood values, his fighting spirit, and his commitment to staying immersed in the game.

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Matches in the neighborhood never ended. The result of the match wasn't the point. The focus was always on staying in the game. Football has always been a game I loved very much. Now I'm on the professional field, but I still play with the Barış spirit from those neighborhood games. I hope to show this while representing our country with the crescent-star jersey at the World Cup and for our team to deliver a performance that makes our entire country proud.

"Matches in the neighborhood never ended," Yılmaz recalled, describing his youth. "The result of the match wasn't the point. The focus was always on staying in the game. Football has always been a game I loved very much. Now I'm on the professional field, but I still play with the Barış spirit from those neighborhood games. I hope to show this while representing our country with the crescent-star jersey at the World Cup and for our team to deliver a performance that makes our entire country proud."

Yılmaz further elaborated on his philosophy, stating, "For me, football means staying in the game. When I step onto the field, I feel braver and more determined. Football has always offered me a space to express myself. The 'When you're hungry, you're not yourself' approach also feels very familiar to me. We all have moments during the day when we don't feel like ourselves. The important thing is to continue being yourself and keep moving forward."

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For me, football means staying in the game. When I step onto the field, I feel braver and more determined. Football has always offered me a space to express myself. The 'When you're hungry, you're not yourself' approach also feels very familiar to me. We all have moments during the day when we don't feel like ourselves. The important thing is to continue being yourself and keep moving forward.

Çağla Çavuşoğlu, Corporate Relations Director for Mars Middle Eurasia, commented on the collaboration, noting, "As SNICKERS, we have been drawing attention to moments when people don't feel like themselves in their daily lives with our 'When you're hungry, you're not yourself' slogan for years. What impressed us in Barış Alper Yılmaz's story was not just his success on the field; it was his sincerity, fighting spirit, and character that he maintained throughout his personal journey to the pinnacle of professional football. This story actually resonates with many people in their own lives."

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As SNICKERS, we have been drawing attention to moments when people don't feel like themselves in their daily lives with our 'When you're hungry, you're not yourself' slogan for years. What impressed us in Barış Alper Yılmaz's story was not just his success on the field; it was his sincerity, fighting spirit, and character that he maintained throughout his personal journey to the pinnacle of professional football. This story actually resonates with many people in their own lives.

Çavuşoğlu added that the communication campaign, developed with Yılmaz, focuses on the impact of values and the spirit of struggle shaped during childhood on an individual's life. "We wanted to bring a powerful story born from the neighborhood spirit together with the SNICKERS brand campaign through this collaboration," she said.

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We wanted to bring a powerful story born from the neighborhood spirit together with the SNICKERS brand campaign through this collaboration.