Benali: National Jersey is Morocco's Facade

Mustapha Benali, Secretary-General of the Democratic Forces Front, highlighted the global success of the national jersey, describing it as a symbolic ambassador that embodies the true essence of the "Made in Morocco" brand. He attributed this achievement to a proactive royal vision and a clear sports policy, exemplified by the Mohammed VI Football Academy.

Benali emphasized that the national team's performance, particularly its journey in the World Cup, has transformed the jersey into a tangible representation of Moroccan identity and pride. He noted that this success is not merely a sporting triumph but a reflection of the nation's cultural and symbolic capital, resonating with Moroccans both domestically and abroad.

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The global success of the national jersey is linked to its becoming a symbolic ambassador that embodies the true essence of the success of the "Made in Morocco" brand, which is based on intangible assets.

The Secretary-General further elaborated that the "Made in Morocco" label, bolstered by the national team's achievements, signifies a commitment to quality and authenticity. He believes this positive image can extend beyond sports, influencing perceptions of Moroccan products and services in the global market. The jersey, in this context, serves as a powerful tool for soft diplomacy and national branding.

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This brilliant achievement is the fruit of a proactive royal vision that has materialized in a clear-cut sports policy, and in the Mohammed VI Football Academy as a model.